PawVitalCo Premium Liquid Collagen

Around 70% of your dog's immune system lives in her gut, not her skin. When the balance of good bacteria in there is disrupted, the immune system can start overreacting to harmless things: pollen, grass, dust, a protein in her dinner. That overreaction surfaces on the parts of her she can reach. The itching, the paw licking, the red belly. Creams and sprays work on the surface. CalmPaws works on the gut, where it starts.

Because they do two different jobs, and neither works properly alone. Organic Turkey Tail is a prebiotic, it feeds the good bacteria already living in her gut. Lactobacillus Acidophilus is a probiotic, a live good bacteria that helps rebuild the balance. It also does something else: Turkey Tail's supportive compounds sit locked inside tough mushroom cell walls, and the probiotic helps break those walls down so her gut can actually reach what's inside. Give Turkey Tail on its own and a large part of it passes straight through her. We'd rather do two things properly than put twelve things on a label.

It's a bacon-flavoured powder, and you sprinkle it straight onto her food. No pill to push down the back of her throat, no chew to negotiate over. Most dogs eat their dinner exactly as they always have and never notice it's there. If yours is the one dog who does notice, the guarantee covers that too.

One scoop a day for dogs up to 24 lbs. Two scoops for 25 to 50 lbs. Three scoops for 51 lbs and up. The scoop is in the tub. Mix it into her food once a day, and that's the whole routine.

Longer than you want, and that's the honest answer. Gut balance is a rebuild, not a switch, and any brand promising results by the weekend is selling you the same false hope you've already paid for.

Most owners tell us the nights settle first. In the first week or two the scratching quietens and everyone finally sleeps. Over the following weeks the daytime licking and chewing tends to ease, and the skin starts to look calmer. By six weeks or so, most owners say they're looking at a comfier dog. Give it the full run before you judge it. That's exactly why the guarantee is 60 days and not 30.

Yes. Two ingredients, no fillers, no artificial additives, nothing hidden behind the words "proprietary blend." The dose adjusts by weight, so a 6kg terrier and a 40kg shepherd each get the right amount for their size.

Yes. CalmPaws is a daily food supplement, not a medicine, and it doesn't replace anything your dog is already on. You don't need to change her routine to add it. One scoop on her food, alongside whatever else she has.

Most of them work on the skin, which is why the relief stops when you stop. Many are chews first and supplements second, with a short list of actives buried under a long list of binders and fillers to hold the chew together. CalmPaws is a powder, so there's nothing holding it together and nothing diluting it: 1,000mg of organic Turkey Tail and 1 billion CFU of Lactobacillus Acidophilus per scoop, and nothing else.

Then we've wasted your money, not you. Use the whole tub, give it the full 60 days, and if you're not happy with how she's getting on, email us and we'll refund you. Opened, half-empty, doesn't matter. There's no form to fill in and nobody's going to ask you to justify it.